Our Story

Ed was inspired to start Great Yellow after he spent 5 years at Grosvenor leading on their asset financing and sustainable debt initiatives before latterly helping to run their carbon credit procurement program. He previously got to know the ins and outs of corporate finance and trading platforms at Slaughter & May and Bloomberg.

Richard has 30+ years of experience as a finance leader with expertise in global sustainability. As an advisor to Boards and C-Suites on their sustainability-finance agendas, Richard is excited to be building a market for the future of sustainability solutions with Great Yellow.

Kat spent 10+ years building new business operations at Uber and Fortune500 tech clients on behalf of Deloitte. She's now combining her scale-up and corporate experience with her passion for scaling resources in the fight against climate change, as the builder of Great Yellow's Product and Operations.

Giovanna has a background in sustainability strategy & marketing and communications at a range of organisations around the world. She's an interdisciplinary specialist with a passion for using her experience to bridge the gap between knowledge, expectations, and commitments to drive action toward nature-positive solutions. 

 Having started her career working in operations and fundraising for international rewilding and wildlife conservation NGOs, Izzie completed an MSc in Global Biodiversity Conservation before moving into developing nature markets and leveraging private finance for large-scale nature restoration.

Andy is the Director of Climate Positive Solutions at Grosvenor Property UK. Andy led Grosvenor Property UK’s science-based target initiative net zero pathway as well as the design of the group’s carbon offset strategy. 

Georgie is the Chief of Staff at UNDO, a long-term carbon removal developer. Her Master's thesis at the London School of Economics was on the value of platform marketplaces for small-scale farmers and their role in positive system change.

Craig is the Group Innovation Director at Grosvenor Properties and was previously CIO at Landsec Real Estate Investment Trust. Craig specializes in future-proofing businesses with a focus on livable cities and environmental wellbeing.