Our Story

Ed was inspired to start Great Yellow after he spent 5 years at Grosvenor leading on their asset financing and sustainable debt initiatives before latterly helping to run their carbon credit procurement program. He previously got to know the ins and outs of corporate finance and trading platforms at Slaughter & May and Bloomberg.

Richard has 30+ years of experience as a finance leader with expertise in global sustainability. As an advisor to Boards and C-Suites on their sustainability-finance agendas, Richard is excited to be building a market for the future of sustainability solutions with Great Yellow.

Kat spent 10+ years building new business operations at Uber and Fortune500 tech clients on behalf of Deloitte. She's now combining her scale-up and corporate experience with her passion for scaling resources in the fight against climate change, as the builder of Great Yellow's Product and Operations.

Giovanna has a background in sustainability strategy & marketing and communications at a range of organisations around the world. With a BA in Business and an MSc in Sustainable Development, she's an interdisciplinary specialist with a passion for using her experience to bridge the gap between knowledge, expectations, and commitments to drive action toward nature-positive solutions. 

 Having started her career working in operations and fundraising for international rewilding and wildlife conservation NGOs, Izzie completed an MSc in Global Biodiversity Conservation before moving into developing nature markets and leveraging private finance for large-scale nature restoration.

With a Master's in Social Innovation from LSE and an Ecology degree from the University of Edinburgh, Georgie's passionate about large-scale nature restoration. This drive for innovation and climate solutions has led to her previous roles as Chief of Staff at UNDO, in Special Projects at Future Forest Company, and as Pipeline Manager at Los Angeles Cleantech Incubator.  

Passionate about climate, Maggie wants to use her 6+ years in financial advisory and venture philanthropy to catalyze the growth of nature markets. While pursuing an MBA at London Business School it became clear that the private sector has a key role to play in responding to climate change and she's eager to grow a business that is creating more attractive investment opportunities for nature.