Our vision

The current global economy extracts from nature, driving climate breakdown, pollution, and biodiversity loss. In the UK alone, this nature loss could shrink the economy by 6% by 2030, a trend mirrored globally.

Why circular is necessary but not enough
Circular models, focused on doing “no net harm,” fall short—they maintain a damaged status quo without reversing past impacts. Instead, we need regenerative models that actively restore and enhance nature.

The case for regenerative models
‍Why go regenerative? When nature’s services fail, businesses face costly replacements or existential threats (e.g., droughts in agriculture or collapsing fish stocks in aquaculture). When nature thrives, businesses gain resources for existing products and new opportunities (e.g., natural flood protection, ecotourism).

Great Yellow’s role
But transitioning to regenerative models is complex, and companies lack scalable methods to connect with landscapes and restore ecosystems. Great Yellow’s digital ecosystem will simplify this transition by facilitating and scaling nature restoration programmes and embedding them within business models.Through advanced data analysis, Great Yellow will derive insights into successful regenerative transitions, enabling any company to make this shift swiftly and effectively. This vision leads to a world beyond extraction and “circular” practices, aiming instead for exponential gains for both nature and business, where each strengthens the other.