About us | Great Yellow

In 2023,

Great Yellow began by connecting high-quality nature recovery projects with credible buyers, bringing trust and transparency to an emerging market.

We soon learned that individual deals were not enough. Nature recovery needed better systems, better tools, and a more robust way of valuing and financing impact.

Today,

Great Yellow brings together expertise across nature, finance and delivery to help reshape the market infrastructure behind nature recovery.

We reimagine the financial and commercial tools that underpin investment, enabling capital to flow into projects that restore landscapes with rigour and accountability.

By the numbers

Defra Landscape Recovery Projects supported by Great Yellow and Swallowtail

300,000

hectares in our portfolio provides scale, geographical reach, and ecological diversity.

About us

Great Yellow milestones

We move quickly, but never for its own sake. Since September 2023 we’ve made purposeful progress – in the numbers, and on the ground. We're only just getting started.

Sep 2023

Great Yellow founded

Sep 2023

FCA Approval

Dec 2023

First ecosystem service units traded

Mar 2024

Contract signed with NECFC to work on ELR, our first LR project

Dec 2024

Initial funding from angel investors secured

Dec 2024

Team of 8, 4,700 hectares in portfolio

Jan 2025

Great Yellow OS (operating system) launched

Jul 2025

Great Yellow officially partners with Swallowtail

Dec 2025

Team of 30, 300,000 hectares in portfolio

Jan 2026

Successfully raised £4m seed round

Jan 2026

ELR secures £100m+ from Defra, becoming the largest LR project

Mar 2026

ELR announces private capital investment

Mar 2026

Team of +/-40 across Nature Projects, Capital and Trade

Meet the GY team

Our team brings together experts in nature recovery, finance, and technology, united by a shared mission to restore landscapes at scale.

“We have very little time. If we are to win the climate and nature fight, we must redirect corporate and financial resources, so that instead of destroying our world, we regenerate it on an immense scale.”

— Ed Dick, CEO & Co-Founder of Great Yellow

So, why the name Great Yellow?

The Great Yellow bumblebee was once widespread across the UK. Today, it survives only in the wildest corners of the country, where rich wildflower habitats remain.

This isn’t just the story of one species. Our landscapes sustain us in the same way they sustain every other living species. When pollinators decline, the effects ripple through entire ecosystems, affecting our our food, water, climate, and quality of life.
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Read our story